Strategic Objectives for "2017-2022":
Make our products reach leading level in China and advanced level in international market, and build the best light and medium duty engines for on-road vehicles in China; produce off-road engines that can compete with European products and enter the international markets.
Strategic Guiding Thoughts
Build international advanced engine products, fully meet the needs of Jiefang and FAW Group for the powertrain of commercial vehicles, and support the rapid development of FAW Group in international market; completely enter the off-road field in China, and make our products become the benchmark in the mainstream market; fully explore international customers, and distribute our products to international markets.
Five Core Strategies
Leading technology, leading quality, cost optimization, marketing innovation, and green development.
Three Construction Programs
Institutional mechanism construction, talent team building, Party building and corporate culture construction.
With advanced technology and continuous innovation, we provide our customers high quality and efficient engine products to meet their needs. We satisfy our customers and win their confidence with sincere and thoughtful services.
We continuously enhance our brand reputation and aim at building a world-renowned brand, to return our customers, suppliers, dealers, service providers, partners and our employees.
A Proud Company
With high quality, advanced technology and continuous innovation, we will lead the development of the engine industry, and become an outstanding company with the most vitality and growth potential, and establish as an internationally competitive engine company.
We respect and care for our employees, and provide them with a good working environment, development opportunities and a very attractive salary and welfare. We cultivate a harmonious working atmosphere and excellent corporate culture, for the well-being and happiness of our employees.
We not only provide engine products to our customers, but more importantly, we create wealth for our customers and make our engine products become their profitable machines.
We provide products of high quality, reasonable prices and high price/performance ratio to meet customer needs. And we satisfy our customers with sincere and thoughtful services.
Employees are the foundation for the company’s development. Our tenet is to create a happy life for our employees. We plan the career path for our employees, provide a platform for them to fulfill their self-worth, and increase their income in synchronization with our company’s development.
While meeting our employee’s material and spiritual needs, we strive to achieve the unity of employees' personal ideals and our corporate goals, so that our employees can feel the dignity and happiness in the work.
Value Appreciation for Shareholders
We run our business in a highly responsible manner, and we are committed to maintaining and increasing the value of our assets, to ensure that our shareholders continuously receive maximum returns, which is also the fundamental source for the sustainable development of our business.